Saltdean Lido Consultation, Business Plan and Fundraising
Saltdean Lido CIC
Conran and Partners
NLHF Heritage Grant
Saltdean Lido, near Brighton, is a Grade II* Art Deco masterpiece. It was the first lido in the country to receive a Grade II listed status and after further campaigning received its Grade II* status in March 2011. The Saltdean Lido Community Interest Company (CIC) secured a 63-year lease from Brighton and Hove Council to operate the site. The CIC also led this regeneration project to not only carry out extensive repairs to the historic fabric but to create a fully functioning, multi-purpose attraction and reinvent the site as a community hub once more.
Tricolor were commissioned by the trustees of the CIC to develop a business plan with a market appraisal and an operating partners review on the potential commercial uses for the Lido.
The market appraisal started with a market assessment, looking at the current situation in the Brighton area in order to get a better understanding of the market, its size, the potential visitor numbers and spend. The next task was to conduct an extensive competitor/comparator review. Analysis of this presented a long-list for the Lido trustees then led to the development of an options shortlist and an outline operating model to establish potential income and expenditure. For the operating partners review, Tricolor identified and gathered relevant information on all potential operators in the South East. Once the operating model was agreed these operators were invited to an open day at Saltdean Lido to further explore partnership opportunities. Tricolor facilitated interviews between the potential operators and Saltdean Trustees to inform the selection of the most suitable partners and then drafted the Heads of Terms for the relationship.
The Business Plan produced financial modeling, with a projected 10-year income and expenditure plan, risks analysis, staffing (new employment, apprenticeships, and volunteering opportunities), and sensitivity analysis. Not only did this Business Plan allow for a sustainable future for the Lido and a catalyst for economic growth in the region, but it also included a full fundraising strategy for the project. Our team then mentored and supported the CIC through other major funding applications.
An Activity Plan was created to drive audience development and public engagement at the Lido – over 700 local residents and community organisation consultations helped to shape this. Tricolor worked in partnership with a wide number of community groups to develop the next stage of the building project but to also operate a functioning and expanding community offer for all local residents.
In partnership with the architectural team Conran and Partners, Tricolor led on the development of the Lido’s Interpretation Plan to RIBA 3 to support the funding application. The Lido is a building with huge architectural significance but it is not a museum or heritage centre – it was to be a working building and tourist attraction first and foremost. Our proposed interpretation was therefore engaging, but not intrusive so as to not further reduce limited available space for mainstream use.
Exciting futures ahead