The Heugh Battery Museum is the location of a preserved coastal defence battery that was first established in 1860 as one of three to protect the port of Hartlepool. Tricolor was asked to produce a framework for a detailed costed marketing plan that would require little expenditure. We developed this in close collaboration with the Museum who was mentored through the process to ensure that they would be able to carry on the work themselves. A data capture strategy and visitor and non-visitor surveys were considered in detail to ensure that all plans addressed the target audiences as effectively as possible.

As part of the NLHF audit, Tricolor undertook a full organisational audit of the entire museum. This included a skill audit of the Board and identification of gaps in the museum’s governance.

Tricolor then used this information to develop robust marketing, business plan and fundraising plans to secure the future of the museum. Our work ensured that the only WW1 battlefield in the UK was kept open to the public.