Express and Star Archive
University of Wolverhampton
NLHF Heritage Grant
Tricolor was appointed by The Express & Star in May 2015 as activity planning consultants to help develop their Activity Plan as part of their Round Two submission to the Heritage Lottery Fund to make their archive publicly accessible.
The aim of the project was to create a free online archive, available to the community, ensuring photographs dating back more than a century were accessed by local people for many years to come. The project was supported by Wolverhampton University and The Museums, Galleries and Archives of Wolverhampton.
The Activity Plan was developed in close cooperation with the project steering group, The Express & Star volunteers and friends and in consultation with over 900 local people. The Activity Plan was developed based on a deep understanding of current and potential audiences, their likes and dislikes, and with a firm commitment to help local people actively engage with and find out more about their heritage. Due to the nature of the project, the Tricolor team were keen to engage with other digital heritage projects in the local area as well as nationally. The consultation and the feedback given by local people directly shaped the activities and in doing so the consultees became stakeholders and have a sense of ownership of the project from the outset.
The results provided the information needed to develop a plan to effectively engage with target audiences and cost-effectively develop and grow awareness, engagement and participation. As the client was not a heritage delivery organisation, we supported and mentored the project team to ensure they had the confidence and knowledge to co-produce the Activity Plan.
Activity planning, Interpretation
Exciting futures ahead
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30 November 2021
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