Christian Heritage Centre
In January 2016, Tricolor, was commissioned by Stonyhurst Christian Heritage Centre Trust to complete a market assessment, market comparator review, market penetration analysis, and operating model options appraisal to inform the development of a new retreat and heritage centre at Stonyhurst College in Lancashire.
The first element of the project we were asked to explore is Theodore House, a retreat centre with overnight facilities which will be a space for people to reflect and develop their faith. As this is on the grounds of Stonyhurst College, overnight accommodation could be rented by parents who would like to visit students of the college as another market for Theodore House. The second element of the project is Stonyhurst Christian Heritage Centre. Stonyhurst College currently holds a remarkable collection of faith-based artefacts which are not on public display. The heritage centre hopes to rectify this and become a visitor attraction in the North West area. Tricolor identified the potential market for Theodore House and Stonyhurst Christian Heritage Centre, including the size, characteristics, and their needs. This was done by looking at current research from industry experts but also collecting qualitative information from similar organisations, stakeholders, and potential visitors. The central element of the work was extensive comparator consultation, interviews and desk-based research, to assess the current market potential for the retreat and heritage centre, looking at operating options and income and expenditure.