The Canterbury Journey
NLHF Heritage Grant
The Canterbury Journey represents a major five-year development of the Cathedral. The programme will conserve and safeguard this beautiful building’s heritage for future generations and enrich the experience of those who visit.
We worked closely with the Learning and Participation Team at the Cathedral to undertake wide-ranging consultation, develop partnerships for delivery, and pilot and test a range of activities and workshops ideas. As a very high profile venue with multiple stakeholders which all had to be balanced. To do this we developed excellent working relationships with the project team to ensure the right people were involved at the right times and the consultation in particular was carefully managed.
Existing audience data was analysed and gaps identified by comparing against census data and other demographic and profiling systems (e.g. Audience Agency) so that a strategy to reach under-represented audiences could be devised. Tricolor worked closely with the Cathedral team and other consultants from the outset to ensure that all consultation was joined up and comprehensive. Tricolor then set about consulting widely internally and externally, once the Consultation Plan and its subjects and themes were approved.
The Cathedral has many staff and volunteers and their views were gathered via face to face sessions, focus groups, hard copy and online surveys. Current visitors and users were consulted via email, hard copy and online surveys. Non-visitors are often harder to reach and engage but this was done by identifying the ‘gatekeepers’ of relevant community groups and focusing on social media engagement in key areas in Kent such as Shepway and Swale (areas which experience higher levels of deprivation within the county).
Against the backdrop of the Round 1 bid, the audiences of the project were refined through consultation, barriers identified and the Activity Plan was then developed to maximise engagement with these audiences.
Our bespoke, collaborative approach to project working. Tricolor’s consultation planning approach is unique in the sector and combines an engaging mix of traditional, digital and audience development approaches.
We consulted with over 1000 people including local teachers, groups, stakeholders and pilot sessions were delivered throughout the summer. The activity plan was submitted on time having undergone robust testing and community collaboration. It was developed using an interactive process with the Cathedral team and by researching what has worked well or not in other similar settings.
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