Introduction to Interpretation


By the end of the course, you will be able to create a basic audience engagement plan that you could use to inform your future plans as well as support initial applications to funders such as the National Lottery Heritage Fund or the Arts Council of England.

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What the course is about

Embarking on a cultural (or heritage) interpretation project can be an amazing journey, but like any big adventure, it needs careful planning . This online course helps you embrace the spirit of adventure while making sure you pack all the essentials.

This practical course will guide you through the storytelling jungle so that you can help your visitors see the woods for the trees. We will help you ensure you create a visitor experience and not just a display.

Geared to your needs, we’ll take you from zero to interpretation hero in easy to follow steps. By the end of the day you will be able to create a basic interpretation plan that you can use as the basis for an exhibition, display or as part of your bid to funders such as the National Lottery Heritage Fund.

The course includes trainer-led, group and individual activities and presentations.

Who is it aimed at?

People who have little or no knowledge of interpretation planning but want to find out more. This might include:

Students, perhaps fresh out of a Heritage BA, MA or PhD
New professionals, including recent graduates
New trustees
Non-heritage groups/individuals starting out on a new project
Project partners with non-heritage backgrounds
People looking to expand their skills
Seasoned professionals looking to update their approach to heritage interpretation

What skills will you come away with?

You will have the confidence and skills to plan and undertake your own interpretation project. By completing this course you will know how to:

• Better understand the people who visit you (and who you would like to visit) and the best means of telling and conveying the stories
• Set out what you would like your visitors to experience and understand
• Get to your key message and write a messaging hierarchy
• Organise and plan your content


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