Townscape Heritage and Regeneration

Saltdean Lido, 2015 – 2019

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Saltdean Lido is a Grade II* listed site to the East of Brighton. It was the first lido in the country to receive Grade II listed status and after further campaigning, received its Grade II* status in March 2011. Saltdean Lido Community Interest Company (CIC) have a 60-year lease to operate the site and are leading this regeneration project which intends to not only carry out extensive repairs to the historic fabric but to create a fully functioning, multi-purpose attraction and to reinvent the site as a community hub once more.

Tricolor was appointed to develop the Activity Plan, Business Plan […]

The Viva Centre, Cambridgeshire, 2010 – 11

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Project managed and led of the fundraising for the redevelopment of this charity-run community facility

  • Market research
  • Community consultation
  • Evidence of need gathering and case for support
  • Fundraising, grant and trust applications to fund project – £260,000 secured
  • Funder liaison
  • Building refurbishment project management
  • Charity shop development
  • Three year business plan and income projection for charity shop, community cafe and community space
  • Project evaluation

Viva Arts and Community Group, Cambridgeshire, 2007 – 16

Charity and award-winning arts group, Cambridgeshire

  • Fundraising – £330,000 secured since 2009
  • Community consultation
  • Market research
  • Rebranding and style guide
  • Website development
  • PR strategy and implementation that increased media coverage by 400%
  • Organisational and volunteer development
  • Business and revenue generation review
  • Project development management
  • Staff restructuring
  • Community inclusion projects
  • Heritage trail development
  • Marketing and design consultancy and implementation
  • Posters, leaflets, banners, publications

Witchford Council, Cambridgeshire, 2009

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Community facilities review and audit

  • Comprehensive engagement and research programme
  • Comprehensive review and audit of thirteen existing community facilities
  • Market research
  • Community consultation – face to face interviews, online surveys, postal surveys
  • Focus groups
  • Strategic planning
  • Fundraising scoping
  • Final report

ISG plc, Kent and London, 2008 – 11

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Tricolor’s director, Sarah Dowd, provided marketing, design and bid writing services for this multi-million turnover international construction and fit-out company.

  • Market analysis
  • Communications strategy
  • Streamlined internal comms processes
  • Developed B2B marketing strategy and branding
  • Designed and produced B2B marketing collateral
  • Marketing planning
  • Bid management
  • Proposal writing
  • Tender design
  • Led on award campaigns
  • Implemented new customer satisfaction evaluation
  • Graphic design and print production
  • PR management
  • Exhibitions
  • e-marketing
  • Video production
  • Direct mail
  • Newsletters
  • Event management

Lindner plc, London, 2012-13

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UK subsidiary of leading European fit-out and facade construction company

  • Research into specialist markets
  • Horizontal and vertical market analysis
  • Competitor research
  • Marketing planning
  • Sector analysis
  • Media recommendations
  • Design and production of marketing collateral

Royal Pavilion Estate, Brighton, 2015

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HLF Heritage Grant Round 2 Interpretation Strategy, Interpretation Plan and Exhibition Designs to RIBA 3, Activity Plan and HLF mentoring and project management

Tricolor was appointed in June 2015 to undertake the Estate-wide Interpretation Strategy for the entire Royal Pavilion Estate, as well as the Interpretation Plan and designs to RIBA 3 and the Consultation and Activity Plan for Phase 1 of the Brighton Dome and Brighton Festival £4.9 million HLF bid.

In the period of only 10 weeks, Tricolor engaged over 1000 people in the consultation including running stakeholder engagement sessions for internal staff and volunteers. We worked with Brighton and […]

Hylton Castle & Dene, Sunderland, 2014-15

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HLF Heritage Grant Round 2 Project Conceptualisation, Governance Options Appraisal, Business Plan and Activity Plan

Working with Sunderland City Council and English Heritage, Tricolor was responsible for creating the Vision Statement for this medieval castle, set within a wooded Dene, which is being redeveloped into the first youth-led heritage and skill-building attraction in the UK.

Our other work included the future governance Options Appraisal into spin out management structures (e.g. Community Interest Company vs Charitable Trust vs long-term outsourcing to management provider), a project Business Plan and 10 Year Business and Commercial Strategy, an Activity and Learning Plan and the Branding and Marketing […]

Alexandra Palace, Theatre and Park, London, 2014

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HLF Heritage Grant Round 2 Activity Plan

Tricolor was tasked with creating inclusive activities for the Palace, Victorian Theatre and Park  to improve the use of the palace and grounds for more people and a wider range of audiences as part of the Activity Plan for the £28 million Reclaiming the People’s Palace project.

Tricolor managed the consultation with over 1600 people and was responsible for developing a range of projects, learning workshops, schools programming and activities that will help the Palace engage with the community in Haringey. The project successfully won £18.8 million in HLF funding […]

Burslem Townscape Heritage Initiative, Stoke-on-Trent, 2012

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Audience development strategy in support of Stoke-on-Trent City Council bid to HLF

  • Heritage Lottery Fund audience development and activity planning strategy to establish the heritage tourism offer and then how to market it
  • Community consultation
  • Stakeholder consultation and engagement
  • Audience and research data analysis
  • Participant research
  • Identified barriers to participation and ways to overcome them
  • Developed strategy to develop existing and attract new audiences
  • Specific strategy for engaging owners of historic buildings within THI area
  • Market research
  • Visitor experience audit
  • Visitor research and profiling
  • Marketing audit
  • Interpretation audit
  • Best practice analysis of other THI schemes
  • Group travel strategy
  • Learning audiences strategy
  • Strategic signage audit and improvement recommendations
  • Costed and scheduled audience development and activity plan to HLF standards
  • Delivery […]

Ely Heritage Trail


For East Cambs District Council

  • Researched, wrote and designed new re-worked version Ely’s Eel Trail, the definitive tourism guide to the city
  • Developed, researched, branded, wrote and designed unique character-based interpretation trail around historic cathedral city of Ely – The Ely Tales. Characters created to be brought to life by actors, on audio downloads and in print. Each character represents a key part of Ely history and give human scale to the city’s impressive buildings

“In all projects Frank has led his team to deliver just what we need and ensures the end user is always considered I am impressed by the depth […]