Museums, Galleries and Visitor Centres

Katherine of Aragon Anniversary, Peterborough Museum, Peterborough, 2013

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Marketing, communications, social media and digital consultancy

Tricolor director, Sarah Dowd, supported Vivacity and Peterborough Museum with social media and digital content delivery for the Katharine of Aragon festival events in 2013. This included guidance on social media event reporting, film editing, content planning and development.

  • Mentoring
  • Digital development
  • Event management

Royal Pavilion Estate, Brighton, 2015

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HLF Heritage Grant Round 2 Interpretation Strategy, Interpretation Plan and Exhibition Designs to RIBA 3, Activity Plan and HLF mentoring and project management

Tricolor was appointed in June 2015 to undertake the Estate-wide Interpretation Strategy for the entire Royal Pavilion Estate, as well as the Interpretation Plan and designs to RIBA 3 and the Consultation and Activity Plan for Phase 1 of the Brighton Dome and Brighton Festival £4.9 million HLF bid.

In the period of only 10 weeks, Tricolor engaged over 1000 people in the consultation including running stakeholder engagement sessions for internal staff and volunteers. We worked with Brighton and […]

Hylton Castle & Dene, Sunderland, 2014-15

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HLF Heritage Grant Round 2 Project Conceptualisation, Governance Options Appraisal, Business Plan and Activity Plan

Working with Sunderland City Council and English Heritage, Tricolor was responsible for creating the Vision Statement for this medieval castle, set within a wooded Dene, which is being redeveloped into the first youth-led heritage and skill-building attraction in the UK.

Our other work included the future governance Options Appraisal into spin out management structures (e.g. Community Interest Company vs Charitable Trust vs long-term outsourcing to management provider), a project Business Plan and 10 Year Business and Commercial Strategy, an Activity and Learning Plan and the Branding and Marketing […]

Alexandra Palace, Theatre and Park, London, 2014

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HLF Heritage Grant Round 2 Activity Plan

Tricolor was tasked with creating inclusive activities for the Palace, Victorian Theatre and Park  to improve the use of the palace and grounds for more people and a wider range of audiences as part of the Activity Plan for the £28 million Reclaiming the People’s Palace project.

Tricolor managed the consultation with over 1600 people and was responsible for developing a range of projects, learning workshops, schools programming and activities that will help the Palace engage with the community in Haringey. The project successfully won £18.8 million in HLF funding […]

The Bury Guildhall & Gardens, Suffolk, 2014 – 2018

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Phase 1: Project Conceptualisation, Business Plan, Activity Plan & Interpretation Plan

Phase 2: Interpretation Design and Build

Tricolor developed the full business and financial model for a brand new heritage visitor attraction in this ancient Guildhall, undertaking spatial review and options appraisals, advising on future governance structures and full income stream projections.

This includes community gardens in the town centre that will be an attraction in their own right, sharing with people the significant heritage of the landscape in and around Bury. Specialist projects are planned such as garden design and volunteer programme for adults with disabilities as well as growing local produce […]

The Rose Playhouse, Bankside, London, 2013-14

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HLF Project Conceptualisation, Business Plan, and Activity Plan

Tricolor has developed the full HLF Activity and Business Plans for the Trust in support of its Round 2 bid to excavate the remains of the historic 16thC theatre and then develop a thriving heritage visitor attraction at the site. Our role was to undertake a preliminary options appraisal with potential partners and advise on governance and management structures in light of their HLF bid.

We were responsible for developing the full Vision Statement for the Rose including a revised mission statement, aims, strategic objectives and KPIs. As part of the business plan, all […]

Ely Museum, Cambridgeshire, 2008 – 16

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The museum for the Isle of Ely, the Fens and its people, Ely Museum has a proven relationship with Tricolor. We have supported them across a variety of projects and deliverables including undertaking pivotal audience research, marketing and exhibition design.

  • Audience development strategy funded by Association of Independent Museums (AIM)
  • Research data analysis
  • Market research
  • Community consultation
  • Visitor experience audit
  • Visitor research and profiling
  • Marketing audit
  • Stakeholder engagement and consultation
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Oliver Cromwell’s House, Cambridgeshire, 2009-11

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Tourist attraction home of the 17th C Lord Protector

  • New interpretation branding,
  • Original illustrations and maps for interpretation panels,
  • Exhibition text editing to appeal to a broader range of audiences and convey complex themes in the most accessible manner
  • Design and production of exhibition panels

Erewash Museum, Derbyshire, 2013-14

HLF Heritage Grant Round 2 Project Conceptualisation, Business Plan, Interpretation Plan, Activity Plan, Management and Maintenance Plan and Round 2 Application Writing

Tricolor co-ordinated the development plans and wrote the Round 2 HLF funding submission for the award-winning Erewash Museum in Derbyshire. We also created the Activity Plan, Interpretation Plan, Business Plan and Management and Maintenance Plan for the Museum.

Using focus groups, face-to-face and online surveys via social media, we devised research programmes then targeted key audiences including 120 local young people via local schools. In addition we targeted local teachers both via schools and social media. We were then able […]

Buxton Museum, Derbyshire, 2014

HLF Heritage Grant Round 2 Activity Plan and Business Plan Mentoring

Tricolor was contracted to be a critical friend for the Museum and undertake appraisals of their strategic operational and business plans as part of a major September 2014 bid to HLF. The project successfully won over £869,000 in HLF funding in February 2015.

  • HLF Activity Plan
  • HLF Business Plan
  • Mentoring
  • Critical friend

Heugh Battery Museum, Hartlepool, 2014


HLF Transformation Audit and Fundraising, Marketing and Business Plans

Tricolor were commissioned to support and mentor the museum in developing a strategic business plan, marketing and fundraising review with Heritage Lottery Fund Transition funding.

  • HLF Fundraising Plan
  • HLF Business Plan
  • HLF Marketing Plan
  • Mentoring
  • Sustainability Planning
  • Income Generation Audit
  • Critical friend

North East Land Sea and Air Museum, Sunderland, 2015-16

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Options Appraisal and Business Planning

  • Business Planning Review
  • Strategic Stakeholder Engagement
  • Governance Planning
  • Commercial and Income Generation Planning
  • Strategic Visioning