Military Heritage

Heugh Battery Museum, Hartlepool, 2014

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HLF Transformation Audit and Fundraising, Marketing and Business Plans

Tricolor were commissioned to support and mentor the museum in developing a strategic business plan, marketing and fundraising review with Heritage Lottery Fund Transition funding.

  • HLF Fundraising Plan
  • HLF Business Plan
  • HLF Marketing Plan
  • Mentoring
  • Sustainability Planning
  • Income Generation Audit
  • Critical friend

North East Land Sea and Air Museum, Sunderland, 2015-16

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Options Appraisal and Business Planning

  • Business Planning Review
  • Strategic Stakeholder Engagement
  • Governance Planning
  • Commercial and Income Generation Planning
  • Strategic Visioning

HMS Belfast, London, 2006-08

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London’s floating naval museum

  • Market research,
  • Exhibition development,
  • Integrated marketing campaign strategy and delivery,
  • Branding
  • Graphic design and print production
  • Poster and leaflet distribution
  • e-marketing
  • Event management
  • PR including coverage on BBC TV national news and in Daily Telegraph, Times, Independent and Daily Express
  • Evaluation
  • Led to 60% increase in school holidays visitors, 30,000 for the year

Their Past Your Future

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10 million international learning programme funded by Big Lottery and the MLA, and run by the Imperial War Museum

  • Nine concurrent travelling exhibitions,
  • Reached over 2 million non-traditional museum users,
  • Developed new audiences from hard-to-reach, diverse communities
  • Complex multi-stakeholder project requiring excellent internal comms
  • Sarah Dowd directed communications, partner engagement sessions and workshops
  • Sarah provided training on marketing, fundraising, audience development and programme planning to over 72 UK museums and galleries
  • Branding and communication strategy UK-wide
  • Quantitative research programme that interviewed over 900 participants on the project
  • Project received over £5 million in PR coverage with over 20 million Opportunities to See in the media
  • Tactile Books with the Royal […]

Firepower, The Royal Artillery Museum

The world’s oldest military museum, London

  • Heritage Lottery Fund project mentoring,
  • Audience development strategy (funded by MLA),
  • Visitor experience audit
  • Community consultation
  • Market research
  • Visitor research
  • Income generation assessment
  • Evaluation
  • Branding review and rebranding of the museum with more community-sensitive logo
  • Integrated marketing strategy and implementation to grow existing and develop new audiences
  • Campaign management
  • Retail marketing
  • Special event marketing
  • PR achieving regular national press and regional TV and radio coverage
  • Media buying
  • Media interviews and media events
  • Data capture
  • Design and production of posters, leaflets, banners and all other promotional material for over four years
  • Fundraising consultancy and collateral
  • Website development
  • Blog development and management
  • Social marketing
  • e-marketing
  • Exhibition branding, design and production
  • Publications
  • Signage