Military Heritage

Heugh Battery Museum, Hartlepool, 2014


HLF Transformation Audit and Fundraising, Marketing and Business Plans

Tricolor were commissioned to support and mentor the museum in developing a strategic business plan, marketing and fundraising review with Heritage Lottery Fund Transition funding.

  • HLF Fundraising Plan
  • HLF Business Plan
  • HLF Marketing Plan
  • Mentoring
  • Sustainability Planning
  • Income Generation Audit
  • Critical friend

North East Land Sea and Air Museum, Sunderland, 2015-16

, ,

Options Appraisal and Business Planning

  • Business Planning Review
  • Strategic Stakeholder Engagement
  • Governance Planning
  • Commercial and Income Generation Planning
  • Strategic Visioning

HMS Belfast, London, 2006-08

, , , ,

London’s floating naval museum

  • Market research,
  • Exhibition development,
  • Integrated marketing campaign strategy and delivery,
  • Branding
  • Graphic design and print production
  • Poster and leaflet distribution
  • e-marketing
  • Event management
  • PR including coverage on BBC TV national news and in Daily Telegraph, Times, Independent and Daily Express
  • Evaluation
  • Led to 60% increase in school holidays visitors, 30,000 for the year

Their Past Your Future


10 million international learning programme funded by Big Lottery and the MLA, and run by the Imperial War Museum

  • Nine concurrent travelling exhibitions,
  • Reached over 2 million non-traditional museum users,
  • Developed new audiences from hard-to-reach, diverse communities
  • Complex multi-stakeholder project requiring excellent internal comms
  • Sarah Dowd directed communications, partner engagement sessions and workshops
  • Sarah provided training on marketing, fundraising, audience development and programme planning to over 72 UK museums and galleries
  • Branding and communication strategy UK-wide
  • Quantitative research programme that interviewed over 900 participants on the project
  • Project received over £5 million in PR coverage with over 20 million Opportunities to See in the media
  • Tactile Books with the Royal […]

Firepower, The Royal Artillery Museum

The world’s oldest military museum, London

  • Heritage Lottery Fund project mentoring,
  • Audience development strategy (funded by MLA),
  • Visitor experience audit
  • Community consultation
  • Market research
  • Visitor research
  • Income generation assessment
  • Evaluation
  • Branding review and rebranding of the museum with more community-sensitive logo
  • Integrated marketing strategy and implementation to grow existing and develop new audiences
  • Campaign management
  • Retail marketing
  • Special event marketing
  • PR achieving regular national press and regional TV and radio coverage
  • Media buying
  • Media interviews and media events
  • Data capture
  • Design and production of posters, leaflets, banners and all other promotional material for over four years
  • Fundraising consultancy and collateral
  • Website development
  • Blog development and management
  • Social marketing
  • e-marketing
  • Exhibition branding, design and production
  • Publications
  • Signage