Marketing, Branding & Digital

Katherine of Aragon Anniversary, Peterborough Museum, Peterborough, 2013

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Marketing, communications, social media and digital consultancy

Tricolor director, Sarah Dowd, supported Vivacity and Peterborough Museum with social media and digital content delivery for the Katharine of Aragon festival events in 2013. This included guidance on social media event reporting, film editing, content planning and development.

  • Mentoring
  • Digital development
  • Event management

ISG plc, Kent and London, 2008 – 11

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Tricolor’s director, Sarah Dowd, provided marketing, design and bid writing services for this multi-million turnover international construction and fit-out company.

  • Market analysis
  • Communications strategy
  • Streamlined internal comms processes
  • Developed B2B marketing strategy and branding
  • Designed and produced B2B marketing collateral
  • Marketing planning
  • Bid management
  • Proposal writing
  • Tender design
  • Led on award campaigns
  • Implemented new customer satisfaction evaluation
  • Graphic design and print production
  • PR management
  • Exhibitions
  • e-marketing
  • Video production
  • Direct mail
  • Newsletters
  • Event management

Lindner plc, London, 2012-13

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UK subsidiary of leading European fit-out and facade construction company

  • Research into specialist markets
  • Horizontal and vertical market analysis
  • Competitor research
  • Marketing planning
  • Sector analysis
  • Media recommendations
  • Design and production of marketing collateral

From the East End to East Cambs, Cambridgeshire, 2011-12

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HLF-funded project examining the experiences of young wartime evacuees

  • Developed project branding for multiple applications from posters to DVDs,
  • Consulted with local teachers to develop learning resources
  • Researched and developed a suite of project learning resources including lesson plans and facsimile documents
  • Designed and produced posters, flyers and souvenir programme for drama shows linked to project
  • Edited and compiled learning resources publications
  • Designed and produced unique hand-made packs to hold project learning resources, in the form of a mini evacuee suitcase

Royal Pavilion Estate, Brighton, 2015

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HLF Heritage Grant Round 2 Interpretation Strategy, Interpretation Plan and Exhibition Designs to RIBA 3, Activity Plan and HLF mentoring and project management

Tricolor was appointed in June 2015 to undertake the Estate-wide Interpretation Strategy for the entire Royal Pavilion Estate, as well as the Interpretation Plan and designs to RIBA 3 and the Consultation and Activity Plan for Phase 1 of the Brighton Dome and Brighton Festival £4.9 million HLF bid.

In the period of only 10 weeks, Tricolor engaged over 1000 people in the consultation including running stakeholder engagement sessions for internal staff and volunteers. We worked with Brighton and […]

Alexandra Palace, Theatre and Park, London, 2014

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HLF Heritage Grant Round 2 Activity Plan

Tricolor was tasked with creating inclusive activities for the Palace, Victorian Theatre and Park  to improve the use of the palace and grounds for more people and a wider range of audiences as part of the Activity Plan for the £28 million Reclaiming the People’s Palace project.

Tricolor managed the consultation with over 1600 people and was responsible for developing a range of projects, learning workshops, schools programming and activities that will help the Palace engage with the community in Haringey. The project successfully won £18.8 million in HLF funding […]

The Bury Guildhall & Gardens, Suffolk, 2014-15

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HLF Heritage Grant Round 2 Project Conceptualisation, Business Plan, Interpretation Plan and Activity Plan

Tricolor developed the full business and financial model for a brand new heritage visitor attraction in this ancient Guildhall, undertaking spatial review and options appraisals, advising on future governance structures and full income stream projections.

 

This includes community gardens in the town centre that will be an attraction in their own right, sharing with people the significant heritage of the landscape in and around Bury. Specialist projects are planned such as garden design and volunteer programme for adults with disabilities as well as growing local produce […]

Ely Museum, Cambridgeshire, 2008 – 16

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The museum for the Isle of Ely, the Fens and its people, Ely Museum has a proven relationship with Tricolor. We have supported them across a variety of projects and deliverables including undertaking pivotal audience research, marketing and exhibition design.

  • Audience development strategy funded by Association of Independent Museums (AIM)
  • Research data analysis
  • Market research
  • Community consultation
  • Visitor experience audit
  • Visitor research and profiling
  • Marketing audit
  • Stakeholder engagement and consultation
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Oliver Cromwell’s House, Cambridgeshire, 2009-11

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Tourist attraction home of the 17th C Lord Protector

  • New interpretation branding,
  • Original illustrations and maps for interpretation panels,
  • Exhibition text editing to appeal to a broader range of audiences and convey complex themes in the most accessible manner
  • Design and production of exhibition panels

HMS Belfast, London, 2006-08

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London’s floating naval museum

  • Market research,
  • Exhibition development,
  • Integrated marketing campaign strategy and delivery,
  • Branding
  • Graphic design and print production
  • Poster and leaflet distribution
  • e-marketing
  • Event management
  • PR including coverage on BBC TV national news and in Daily Telegraph, Times, Independent and Daily Express
  • Evaluation
  • Led to 60% increase in school holidays visitors, 30,000 for the year