Project Description

10 million international learning programme funded by Big Lottery and the MLA, and run by the Imperial War Museum

  • Nine concurrent travelling exhibitions,
  • Reached over 2 million non-traditional museum users,
  • Developed new audiences from hard-to-reach, diverse communities
  • Complex multi-stakeholder project requiring excellent internal comms
  • Sarah Dowd directed communications, partner engagement sessions and workshops
  • Sarah provided training on marketing, fundraising, audience development and programme planning to over 72 UK museums and galleries
  • Branding and communication strategy UK-wide
  • Quantitative research programme that interviewed over 900 participants on the project
  • Project received over £5 million in PR coverage with over 20 million Opportunities to See in the media
  • Tactile Books with the Royal National Institute of the Blind
  • Documentary production
  • Evaluation and monitoring scheme based on Inspiring Learning for All