Project Description

Audience development strategy in support of Stoke-on-Trent City Council bid to HLF

  • Heritage Lottery Fund audience development and activity planning strategy to establish the heritage tourism offer and then how to market it
  • Community consultation
  • Stakeholder consultation and engagement
  • Audience and research data analysis
  • Participant research
  • Identified barriers to participation and ways to overcome them
  • Developed strategy to develop existing and attract new audiences
  • Specific strategy for engaging owners of historic buildings within THI area
  • Market research
  • Visitor experience audit
  • Visitor research and profiling
  • Marketing audit
  • Interpretation audit
  • Best practice analysis of other THI schemes
  • Group travel strategy
  • Learning audiences strategy
  • Strategic signage audit and improvement recommendations
  • Costed and scheduled audience development and activity plan to HLF standards
  • Delivery of comprehensive strategy document which led to a successful £998,000 bid for HLF funding